Generative AI is rapidly emerging as one of the most transformative technologies of our era, evolving from research labs to widespread adoption at unprecedented speed. Powered by advanced machine learning models, it can produce text, images, code, designs, reshaping the way people work, create, and innovate.
Generative AI is not just another step in the evolution of artificial intelligence; it’s a leap into a new era of creativity and problem-solving. These systems can draft strategies, design products, generate art, accelerate scientific discovery, and even write code. What makes them revolutionary is their ability to produce new, original content rather than simply analysing existing data.
In only a few years, Generative AI has gone from experimental prototypes to everyday use in offices, classrooms, hospitals, and studios around the world. Its pace of adoption is unprecedented, sparking excitement and investment, but also raising urgent debates about authenticity, ethics, and responsibility.
Generative AI is reshaping the boundaries of what machines can create and how humans collaborate with them. It has the potential to become a general-purpose technology driving innovation while challenging existing norms and frameworks.
Our Technology at a Glance report distills this rapidly evolving field into an accessible overview of the technology. It explores what GenAI is, where it is today and when it's aiming.
