Digital health: “Better care, clear clinical value”

This year’s edition of the European Digital Healthtech Conference – to be held in Luxembourg on 25-26 March 2025 – will focus on how the implementation of the European Health Data Space will catalyse healthcare innovation. However, turning such innovation into successful business requires building trustworthy digital health solutions that both patients and healthcare professionals are willing to use.

Jan Beger, Global Head of AI Advocacy at global medical technology and digital solutions innovator GE HealthCare, will give a presentation at the event entitled “Human. Machine. Care”.

Mr Beger, what are the main challenges of ensuring adoption of digital health applications among patients and healthcare professionals?

Jan Beger: Digital health applications promise better care, but adoption depends on trust, usability and real-world impact. Patients need solutions that are secure and intuitive, and that enhance – rather than complicate – their healthcare journey. Professionals require seamless integration and clear clinical value.

As technology evolves, the future of digital health will be one where AI and innovation truly centre on the patient, empowering individuals with personalised care.
Jan Beger, GE HealthCare

As technology evolves, the future of digital health will be one where AI and innovation truly centre on the patient, empowering individuals with personalised care, deeper connections to their providers, and greater control over their health in an unprecedented way.

Why are you joining the European Digital Healthtech Conference?

Events like this are essential for staying ahead and driving digital health forward in Europe. It’s a unique opportunity to connect with innovators, industry leaders and policymakers, explore cutting-edge advancements, and collaborate on real-world strategies that will shape the future of healthcare.

What will you speak about at the conference?

I will talk about the adoption of AI in healthcare, where we stand today, and what‘s ahead. I‘ll start by looking at the rapid evolution of AI, highlighting recent breakthroughs and current trends that are shaping the industry. We‘ll then explore how these advancements impact both healthcare professionals and patients, from optimising clinical workflows to improving outcomes.

Events like this are essential for staying ahead and driving digital health forward in Europe.
Jan Beger, GE HealthCare

Finally, I’ll discuss what‘s needed to drive wider adoption, including key enablers like education, trust, and seamless integration into healthcare systems. It‘s about understanding not just where AI is going, but how we can ensure it delivers real value in practice.